AE UNLTD JIU JITSU

Performance Dashboard — Private & Confidential
Jan 2025 — Mar 2026 15-Month Trend View
Financial Snapshot
Gross Revenue (Mar '26)
$16,144
▲ +14.2% from Feb '26 ($14,141)
YoY: ▼ 8.4% vs Mar '25 ($17,627)
Net Income (Mar '26)
$5,016
▲ +147.8% from Feb '26 ($2,024)
Cash Position (Total Liquid)
$13,678
▲ +53.6% from Feb ($8,907)
Stripe Fees (Mar)
$479
▲ +$71 from Feb '26 ($408)

Revenue Breakdown (Mar vs Feb)

Category February January Change
Membership Billing$13,146$12,976+$170
POS Revenue$771$1,377-$606
Taxes & Fees$407$499-$92
Refunds$0-$153+$153
Total Gross Revenue$14,141$14,698-$557
Note: Taxes & Fees include 3% credit card processing fee pass-through to customers (policy started Nov 2025 for Stripe cost recovery).

Revenue Breakdown by Category — 15-Month Trend

Year-over-Year Revenue Comparison

Revenue vs Expenses (2026 only)

Gross Revenue — 15-Month Trend (GymDesk)

Expense Breakdown (2026)

March Expenses by Category

Top Expense Categories — Feb vs Mar

Cash Position
WF Checking
$8,638
▼ -$224 from Feb (after $5k→savings)
WF Savings
$5,040
▲ +$4,995 ($5k deposit)
Stripe Balance
$1,386
▲ +$370 from Feb
Total Liquid
$15,064
▲ +51.8% from Feb ($9,923)

Cash Position Trend (Wells Fargo Checking)

Membership & Engagement
Active Members
134
▲ +1 from Feb '26 (133)
YoY: ▲ +28 vs Mar '25 (106)
New Members (Mar)
5
▼ vs 7 in Feb '26
YoY: -2 vs Mar '25 (7)
Churn Rate
1.5%
▼ improved from 3.8% (Feb)
YoY: ▼ improved vs 5.6% (Mar '25)
Net Growth Rate
0.8%
▼ from 1.5% (Feb)
Growth 3.8% less Churn 1.5%

Member Growth Detail

Metric March February Change
Active Members134133+1
New Members57-2
Visitors (cumulative)208188+20
Frozen12120
Canceled (cumulative)308306+2
Growth Rate3.8%5.3%-1.5%
Churn Rate1.5%3.8%-2.3%
Net Growth0.8%1.5%-0.7%

Attendance & Engagement

Metric March February
Avg Members / Session7.47.3
Avg Sessions / Member5.25.3
Active Members (check-in)125117
Visitors (check-in)1925
Demographics71.3% Male / 28.4% Female72.7% Male / 27.3% Female

Active Members — 15-Month Trend

New Members per Month

Growth vs Churn Rate

Acquisition & Marketing
Leads (Mar)
28
▲ vs 23 in Feb
Trials (Mar)
14
▼ vs 22 in Feb
Conversions (Mar)
5
▼ vs 8 in Feb
Conversion Rate
17.9%
5 / 28 leads (vs 34.8% Feb)

Acquisition Funnel by Channel

Channel Leads Trials Conversions Churned
Website18000
Search Engine3220
(Unattributed)3000
Referral1310
Google Maps1000
Physical Location1000
Other1320
Social Media0100
Cascao Affiliate0500
Total281450

Acquisition Funnel

Conversions by Channel

Google Business Profile (March 2026)
746
Profile Views
215
Interactions
136
Website Clicks
73
Direction Requests
6
Phone Calls
105
Search Appearances

How People Find AE UNLTD

PlatformViews%
Google Search — Mobile31542%
Google Maps — Mobile21429%
Google Search — Desktop17924%
Google Maps — Desktop385%
Total746100%

Top Search Terms

Search TermCount
jiu jitsu henderson nv30
ae unltd jiu jitsu, south water street, henderson, nv26
jiu jitsu25
gym24
585 college drive, henderson, nv<15
Point of Sale
POS Revenue (Mar)
$1,272
▲ +64.8% from Feb ($771)
Cost of Goods
$687
▲ +37.1% from Feb ($501)
Net Profit
$585
▲ +197% from Feb ($197)
Items Sold
73
▲ +103% from Feb (36)

Top Products

Product Qty Revenue COG Margin
AE UNLTD Performance Hat7$277$217$60
AE UNLTD T-Shirt15$248$63$185
AE UNLTD Rashguard5$151$75$76
AE UNLTD No-Gi Shorts4$132$80$52
AE UNLTD Gi1$111$45$66
Armbar Soap (11)11$59$43$16
Other (30 items)30$294$165$129
Total73$1,272$687$585

POS Revenue — 15-Month Trend

Balance Sheet & Stripe

Balance Sheet Summary

Account Mar 31, 2026
Assets
Business Checking $8,638
Business Savings $5,040
Total Assets $13,678
.
Liabilities
WF Signify Business Card $654
Total Liabilities $654
.
Equity
Net Income (YTD) $22,958
Retained Earnings $215
Owner Distributions -$1,000
Total Equity $22,173
.
Total Liabilities + Equity $22,827

Stripe Account

February
Starting Balance$433
Gross Charges$15,737
Processing Fees-$479
Net Activity$15,258
Total Payouts-$14,889
Ending Balance $1,386
Liabilities & Obligations
Business Line of Credit
A/C Replacement Units
$6,670
Paying ~$1,000/month | $5,670 entering May
$6,670 remaining (Mar)~$10,000 original
Owner Investment Reimbursement
Joe Guarino — Startup Capital
$24,564
$500/month (started Feb 2026) | $24,064 entering May
$24,564 remaining$50,000 original
Startup Credit Card
Capital One Spark
$2,458
$1,000/month (Mar: $1,000 paid)
$2,458 remainingEst. ~$10,000 original

Liability Paydown Projection

Key Notes & Observations
Revenue surged 14.2% MoM: Gross revenue jumped from $14,141 to $16,144 — strongest month since AE UNLTD launched. Membership collections rose 10.0% and POS nearly doubled (+98.1%). March is tracking closer to pre-split revenue levels.
Net income recovered to $5,016: A 148% increase over February's $2,024 as expenses normalized (-5.1%) and revenue grew. The business is producing healthy operating cash flow and made its first meaningful savings deposit ($5,000).
Churn at all-time low (1.5%): Only 2 cancellations in March, down from 5 in February. Combined with zero churn from March sign-ups, retention is trending strongly positive. Avg membership length: 36.7 months.
Website leads not converting: 18 of 28 leads came from the website but zero converted to active members. Search Engine (2/3 converted) and Other/Referral channels continue to outperform. Website landing page optimization is the biggest marketing opportunity.
Google Business driving local discovery: 746 profile views, 136 website clicks, 73 direction requests. 71% of views are mobile. Top search terms: "jiu jitsu henderson nv" (30), "jiu jitsu" (25), "gym" (24).
Cash position strengthened significantly: Total liquid assets reached $15,064 (checking $8,638 + savings $5,040 + Stripe $1,386), up 51.8% from February. Capital One balance on track for payoff by June at current $1,000/month pace.
Full Monthly History
Month Gross Rev Memberships POS Active New Churn % Net % Rev/Member
2025
Jan$18,972$18,246$68910668.5%0%$179
Feb$15,245$14,873$596107640.6%0.9%$142
Mar$17,627$16,747$89410675.6%-0.9%$166
Apr$15,570$15,165$514101817.9%-4.7%$154
May$13,939$13,328$55989722.8%-11.9%$157
Jun$12,017$11,251$70792129.0%3.4%$131
Jul$11,153$9,748$9051011619.6%9.8%$110
Aug$12,164$11,247$848104711.9%3.0%$117
Sep$11,818$10,848$65110621.0%1.9%$111
Oct$12,857$12,474$49010952.8%2.8%$118
Nov$13,876$12,308$1,071109919.3%0%$127
Dec$11,470$10,444$676123193.7%12.8%$93
2026
Jan$14,698$12,976$1,377131165.6%4.8%$112
Feb$14,141$13,146$58813373.8%1.5%$106
Mar$16,144$14,462$1,16513451.5%0.8%$120