AE UNLTD JIU JITSU
Performance Dashboard — Private & Confidential
Jan 2025 — Apr 2026
16-Month Trend View
Financial Snapshot
Gross Revenue (Apr '26)
$14,131
▼ -12.5% from Mar '26 ($16,144)
YoY: ▼ 9.2% vs Apr '25 ($15,570)
Net Income (Apr '26)
$5,087
▲ +1.4% from Mar '26 ($5,016)
Cash Position (Total Liquid)
$18,207
▲ +33.1% from Mar ($13,678)
Stripe Fees (Apr)
$398
▼ -$81 from Mar '26 ($479)
Trailing 12 Months
T12M Gross Revenue
—
—
vs Calendar 2025
T12M POS Revenue
—
—
vs Calendar 2025
T12M New Members
—
—
vs Calendar 2025
T12M Avg Churn %
—
—
vs Calendar 2025
Revenue Breakdown (Apr vs Mar)
| Category | April | March | Change |
|---|---|---|---|
| Membership Billing | $13,322 | $14,462 | -$1,140 |
| POS Revenue | $753 | $1,165 | -$412 |
| Taxes & Fees | $56 | $517 | -$461 |
| Refunds | $0 | $0 | $0 |
| Total Gross Revenue | $14,131 | $16,144 | -$2,013 |
Note: Taxes & Fees include 3% credit card processing fee pass-through to customers (policy started Nov 2025 for Stripe cost recovery).
Revenue Breakdown by Category — 15-Month Trend
Year-over-Year Revenue Comparison
Revenue vs Expenses (2026 only)
Gross Revenue — 15-Month Trend (GymDesk)
Expense Breakdown (2026)
April Expenses by Category
Top Expense Categories — Mar vs Apr
Cash Position
WF Checking
$12,352
▲ +$3,713 from Mar ($8,638)
WF Savings
$5,040
— unchanged from Mar
Stripe Balance
$815
▼ -$571 from Mar ($1,386)
Total Liquid
$18,207
▲ +33.1% from Mar ($13,678)
Cash Position Trend (Wells Fargo Checking)
Membership & Engagement
Active Members
130
▼ -4 from Mar '26 (134)
YoY: ▲ +29 vs Apr '25 (101)
New Members (Apr)
1
▼ vs 5 in Mar '26
YoY: -7 vs Apr '25 (8)
Churn Rate
5.2%
▲ up from 1.5% (Mar)
YoY: ▼ improved vs 17.9% (Apr '25)
Net Growth Rate
-3.7%
▼ from 0.8% (Mar)
Growth 0.7% less Churn 5.2%
Member Growth Detail
| Metric | April | March | Change |
|---|---|---|---|
| Active Members | 130 | 135 | -5 |
| New Members | 1 | 6 | -5 |
| Visitors (cumulative) | 230 | 207 | +23 |
| Frozen | 12 | 12 | 0 |
| Canceled (cumulative) | 315 | 308 | +7 |
| Growth Rate | 0.7% | 4.5% | -3.8% |
| Churn Rate | 5.2% | 1.5% | +3.7% |
| Net Growth | -3.7% | 1.5% | -5.2% |
Attendance & Engagement
| Metric | April | March |
|---|---|---|
| Avg Members / Session | 8.8 | 7.4 |
| Avg Sessions / Member | 6.1 | 5.2 |
| Active Members (check-in) | 119 | 125 |
| Visitors (check-in) | 25 | 19 |
| Demographics | 72.2% Male / 27.5% Female | 71.3% Male / 28.4% Female |
Active Members — 15-Month Trend
New Members per Month
Growth vs Churn Rate
Acquisition & Marketing
Leads (Apr)
23
▼ vs 28 in Mar
Trials (Apr)
16
▲ vs 14 in Mar
Conversions (Apr)
1
▼ vs 5 in Mar
Conversion Rate
4.3%
1 / 23 leads (vs 17.9% Mar)
Acquisition Funnel by Channel
| Channel | Leads | Trials | Conversions | Churned |
|---|---|---|---|---|
| Website | 17 | 0 | 0 | 0 |
| (Unattributed) | 2 | 0 | 0 | 0 |
| Physical Location | 2 | 3 | 1 | 0 |
| Google Maps | 1 | 1 | 0 | 0 |
| Website Chatbot | 1 | 0 | 0 | 0 |
| Referral | 0 | 5 | 0 | 0 |
| Cascao Affiliate | 0 | 5 | 0 | 0 |
| Other | 0 | 2 | 0 | 0 |
| Total | 23 | 16 | 1 | 0 |
Acquisition Funnel
Conversions by Channel
Google Business Profile (March 2026 — April pending)
746
Profile Views
215
Interactions
136
Website Clicks
73
Direction Requests
6
Phone Calls
105
Search Appearances
How People Find AE UNLTD
| Platform | Views | % |
|---|---|---|
| Google Search — Mobile | 315 | 42% |
| Google Maps — Mobile | 214 | 29% |
| Google Search — Desktop | 179 | 24% |
| Google Maps — Desktop | 38 | 5% |
| Total | 746 | 100% |
Top Search Terms
| Search Term | Count |
|---|---|
| jiu jitsu henderson nv | 30 |
| ae unltd jiu jitsu, south water street, henderson, nv | 26 |
| jiu jitsu | 25 |
| gym | 24 |
| 585 college drive, henderson, nv | <15 |
Point of Sale
POS Revenue (Apr)
$753
▼ -35.4% from Mar ($1,165)
Cost of Goods
$1,668
▲ +143% from Mar ($687)
Net Profit
-$915
▼ Inventory build (gi/apparel restock)
Items Sold
~32
▼ vs 73 in Mar
Top Products
| Product | Qty | Revenue | COG | Margin |
|---|---|---|---|---|
| Gis (Adult + Kids) | 4 | $417 | — | — |
| T-Shirts | 4 | $65 | — | — |
| Rashguards | 4 | $70 | — | — |
| Mouthguards | 2 | $40 | — | — |
| Soap (Armbar) | 3 | $18 | — | — |
| Drinks (Celsius/Water) | 7 | $14 | — | — |
| Other (skort, shorts) | ~8 | $129 | — | — |
| Total | ~32 | $753 | $1,668 (incl. restock) | -$915 |
POS Revenue — 15-Month Trend
Balance Sheet & Stripe
Balance Sheet Summary
| Account | Apr 30, 2026 |
|---|---|
| Assets | |
| Business Checking | $12,352 |
| Business Savings | $5,040 |
| Total Assets | $17,392 |
| . | |
| Liabilities | |
| WF Signify Business Card | $910 |
| Total Liabilities | $910 |
| . | |
| Equity | |
| Net Income (YTD) | $28,045 |
| Retained Earnings | $7,966 |
| Owner Distributions | -$2,629 |
| Total Equity | $33,382 |
| . | |
| Total Liabilities + Equity | $34,292 |
Stripe Account
| April | |
|---|---|
| Starting Balance | $1,386 |
| Gross Charges | $14,494 |
| Processing Fees | -$398 |
| Net Activity | $14,096 |
| Total Payouts | -$14,667 |
| Ending Balance | $815 |
Liabilities & Obligations
Business Line of Credit
A/C Replacement Units
$4,670
Paying ~$1,000/month | $3,670 entering June
$4,670 remaining (Apr)~$10,000 original
Owner Investment Reimbursement
Joe Guarino — Startup Capital
$24,064
$500/month (started Feb 2026) | $23,564 entering June
$24,064 remaining$50,000 original
Startup Credit Card
Capital One Spark
$1,329
Apr: $1,129 paid | $329 entering June (payoff imminent)
$1,329 remaining$4,458 original
Liability Paydown Projection
Key Notes & Observations
Revenue dipped 12.5% MoM but net income held flat: Gross revenue moved from $16,144 → $14,131, but net income actually edged up 1.4% to $5,087 (from $5,016). The dip is largely a calendar artifact — March had a 5-week pay cycle while April reset to 4 weeks of membership collections.
Cash position grew to $18,207: +33.1% MoM. WF Checking grew $8,638 → $12,352 while savings held steady at $5,040. Total liquid (checking + savings + Stripe) is the highest the business has ever held — real working capital, not just "leftover."
Capital One paydown accelerated: $1,129 paid in April (vs $1,000 plan) — balance now $1,329. Full payoff projected for May or early June. After that, ~$1k/month redirects to A/C unit paydown or savings.
Net member loss of 4 (-3.7%) — summer slowdown begins: Active members dropped 134 → 130 with only 1 new sign-up against 7 cancellations (churn 5.2%, up from March's 1.5%). Heading into summer we expect continued softness — vacations drive both freezes and cancellations through June–August. This is the seasonal pattern, not a structural break.
Acquisition funnel widened, conversion narrowed: 23 leads → 16 trials → 1 conversion (4.3% rate). Website still produced 17 of 23 leads with 0 conversions, reinforcing the website-leads-don't-convert pattern from March. Trial volume is healthy; the gap is trial-to-active.
POS soft because shelves were empty: Sold out of Gi and No-Gi (men's) early in the month and the replenishment didn't arrive until late April — that's the real reason POS revenue came in at $753 (-35% MoM). The $1,668 COGS reflects what we did restock: women's gear, ArmBar soap, and partial gi/no-gi. Women's hasn't moved as fast as the standard line. Net -$915 is timing, not demand — May should normalize once the full gear order lands.
Full Monthly History
| Month | Gross Rev | Memberships | POS | Active | New | Churn % | Net % | Rev/Member |
|---|---|---|---|---|---|---|---|---|
| 2025 | ||||||||
| Jan | $18,972 | $18,246 | $689 | 106 | 6 | 8.5% | 0% | $179 |
| Feb | $15,245 | $14,873 | $596 | 107 | 6 | 40.6% | 0.9% | $142 |
| Mar | $17,627 | $16,747 | $894 | 106 | 7 | 5.6% | -0.9% | $166 |
| Apr | $15,570 | $15,165 | $514 | 101 | 8 | 17.9% | -4.7% | $154 |
| May | $13,939 | $13,328 | $559 | 89 | 7 | 22.8% | -11.9% | $157 |
| Jun | $12,017 | $11,251 | $707 | 92 | 12 | 9.0% | 3.4% | $131 |
| Jul | $11,153 | $9,748 | $905 | 101 | 16 | 19.6% | 9.8% | $110 |
| Aug | $12,164 | $11,247 | $848 | 104 | 7 | 11.9% | 3.0% | $117 |
| Sep | $11,818 | $10,848 | $651 | 106 | 2 | 1.0% | 1.9% | $111 |
| Oct | $12,857 | $12,474 | $490 | 109 | 5 | 2.8% | 2.8% | $118 |
| Nov | $13,876 | $12,308 | $1,071 | 109 | 9 | 19.3% | 0% | $127 |
| Dec | $11,470 | $10,444 | $676 | 123 | 19 | 3.7% | 12.8% | $93 |
| 2026 | ||||||||
| Jan | $14,698 | $12,976 | $1,377 | 131 | 16 | 5.6% | 4.8% | $112 |
| Feb | $14,141 | $13,146 | $588 | 133 | 7 | 3.8% | 1.5% | $106 |
| Mar | $16,144 | $14,462 | $1,165 | 134 | 5 | 1.5% | 0.8% | $120 |
| Apr | $14,131 | $13,322 | $753 | 130 | 1 | 5.2% | -3.7% | $109 |
Spend
Receipts
Loading…
Transactions
Loading…
| Date↓ | Amount | Description | Status | Receipt(s) | Note | |
|---|---|---|---|---|---|---|
| Loading… | ||||||
Receipt Review Queue
| Date↓ | Merchant | Amount | Subject | Conf. | Actions | |
|---|---|---|---|---|---|---|
| Loading… | ||||||