AE UNLTD JIU JITSU
Performance Dashboard — Private & Confidential
Jan 2025 — Mar 2026
15-Month Trend View
Financial Snapshot
Gross Revenue (Mar '26)
$16,144
▲ +14.2% from Feb '26 ($14,141)
YoY: ▼ 8.4% vs Mar '25 ($17,627)
Net Income (Mar '26)
$5,016
▲ +147.8% from Feb '26 ($2,024)
Cash Position (Total Liquid)
$13,678
▲ +53.6% from Feb ($8,907)
Stripe Fees (Mar)
$479
▲ +$71 from Feb '26 ($408)
Trailing 12 Months
T12M Gross Revenue
—
—
vs Calendar 2025
T12M POS Revenue
—
—
vs Calendar 2025
T12M New Members
—
—
vs Calendar 2025
T12M Avg Churn %
—
—
vs Calendar 2025
Revenue Breakdown (Mar vs Feb)
| Category | February | January | Change |
|---|---|---|---|
| Membership Billing | $13,146 | $12,976 | +$170 |
| POS Revenue | $771 | $1,377 | -$606 |
| Taxes & Fees | $407 | $499 | -$92 |
| Refunds | $0 | -$153 | +$153 |
| Total Gross Revenue | $14,141 | $14,698 | -$557 |
Note: Taxes & Fees include 3% credit card processing fee pass-through to customers (policy started Nov 2025 for Stripe cost recovery).
Revenue Breakdown by Category — 15-Month Trend
Year-over-Year Revenue Comparison
Revenue vs Expenses (2026 only)
Gross Revenue — 15-Month Trend (GymDesk)
Expense Breakdown (2026)
March Expenses by Category
Top Expense Categories — Feb vs Mar
Cash Position
WF Checking
$8,638
▼ -$224 from Feb (after $5k→savings)
WF Savings
$5,040
▲ +$4,995 ($5k deposit)
Stripe Balance
$1,386
▲ +$370 from Feb
Total Liquid
$15,064
▲ +51.8% from Feb ($9,923)
Cash Position Trend (Wells Fargo Checking)
Membership & Engagement
Active Members
134
▲ +1 from Feb '26 (133)
YoY: ▲ +28 vs Mar '25 (106)
New Members (Mar)
5
▼ vs 7 in Feb '26
YoY: -2 vs Mar '25 (7)
Churn Rate
1.5%
▼ improved from 3.8% (Feb)
YoY: ▼ improved vs 5.6% (Mar '25)
Net Growth Rate
0.8%
▼ from 1.5% (Feb)
Growth 3.8% less Churn 1.5%
Member Growth Detail
| Metric | March | February | Change |
|---|---|---|---|
| Active Members | 134 | 133 | +1 |
| New Members | 5 | 7 | -2 |
| Visitors (cumulative) | 208 | 188 | +20 |
| Frozen | 12 | 12 | 0 |
| Canceled (cumulative) | 308 | 306 | +2 |
| Growth Rate | 3.8% | 5.3% | -1.5% |
| Churn Rate | 1.5% | 3.8% | -2.3% |
| Net Growth | 0.8% | 1.5% | -0.7% |
Attendance & Engagement
| Metric | March | February |
|---|---|---|
| Avg Members / Session | 7.4 | 7.3 |
| Avg Sessions / Member | 5.2 | 5.3 |
| Active Members (check-in) | 125 | 117 |
| Visitors (check-in) | 19 | 25 |
| Demographics | 71.3% Male / 28.4% Female | 72.7% Male / 27.3% Female |
Active Members — 15-Month Trend
New Members per Month
Growth vs Churn Rate
Acquisition & Marketing
Leads (Mar)
28
▲ vs 23 in Feb
Trials (Mar)
14
▼ vs 22 in Feb
Conversions (Mar)
5
▼ vs 8 in Feb
Conversion Rate
17.9%
5 / 28 leads (vs 34.8% Feb)
Acquisition Funnel by Channel
| Channel | Leads | Trials | Conversions | Churned |
|---|---|---|---|---|
| Website | 18 | 0 | 0 | 0 |
| Search Engine | 3 | 2 | 2 | 0 |
| (Unattributed) | 3 | 0 | 0 | 0 |
| Referral | 1 | 3 | 1 | 0 |
| Google Maps | 1 | 0 | 0 | 0 |
| Physical Location | 1 | 0 | 0 | 0 |
| Other | 1 | 3 | 2 | 0 |
| Social Media | 0 | 1 | 0 | 0 |
| Cascao Affiliate | 0 | 5 | 0 | 0 |
| Total | 28 | 14 | 5 | 0 |
Acquisition Funnel
Conversions by Channel
Google Business Profile (March 2026)
746
Profile Views
215
Interactions
136
Website Clicks
73
Direction Requests
6
Phone Calls
105
Search Appearances
How People Find AE UNLTD
| Platform | Views | % |
|---|---|---|
| Google Search — Mobile | 315 | 42% |
| Google Maps — Mobile | 214 | 29% |
| Google Search — Desktop | 179 | 24% |
| Google Maps — Desktop | 38 | 5% |
| Total | 746 | 100% |
Top Search Terms
| Search Term | Count |
|---|---|
| jiu jitsu henderson nv | 30 |
| ae unltd jiu jitsu, south water street, henderson, nv | 26 |
| jiu jitsu | 25 |
| gym | 24 |
| 585 college drive, henderson, nv | <15 |
Point of Sale
POS Revenue (Mar)
$1,272
▲ +64.8% from Feb ($771)
Cost of Goods
$687
▲ +37.1% from Feb ($501)
Net Profit
$585
▲ +197% from Feb ($197)
Items Sold
73
▲ +103% from Feb (36)
Top Products
| Product | Qty | Revenue | COG | Margin |
|---|---|---|---|---|
| AE UNLTD Performance Hat | 7 | $277 | $217 | $60 |
| AE UNLTD T-Shirt | 15 | $248 | $63 | $185 |
| AE UNLTD Rashguard | 5 | $151 | $75 | $76 |
| AE UNLTD No-Gi Shorts | 4 | $132 | $80 | $52 |
| AE UNLTD Gi | 1 | $111 | $45 | $66 |
| Armbar Soap (11) | 11 | $59 | $43 | $16 |
| Other (30 items) | 30 | $294 | $165 | $129 |
| Total | 73 | $1,272 | $687 | $585 |
POS Revenue — 15-Month Trend
Balance Sheet & Stripe
Balance Sheet Summary
| Account | Mar 31, 2026 |
|---|---|
| Assets | |
| Business Checking | $8,638 |
| Business Savings | $5,040 |
| Total Assets | $13,678 |
| . | |
| Liabilities | |
| WF Signify Business Card | $654 |
| Total Liabilities | $654 |
| . | |
| Equity | |
| Net Income (YTD) | $22,958 |
| Retained Earnings | $215 |
| Owner Distributions | -$1,000 |
| Total Equity | $22,173 |
| . | |
| Total Liabilities + Equity | $22,827 |
Stripe Account
| February | |
|---|---|
| Starting Balance | $433 |
| Gross Charges | $15,737 |
| Processing Fees | -$479 |
| Net Activity | $15,258 |
| Total Payouts | -$14,889 |
| Ending Balance | $1,386 |
Liabilities & Obligations
Business Line of Credit
A/C Replacement Units
$6,670
Paying ~$1,000/month | $5,670 entering May
$6,670 remaining (Mar)~$10,000 original
Owner Investment Reimbursement
Joe Guarino — Startup Capital
$24,564
$500/month (started Feb 2026) | $24,064 entering May
$24,564 remaining$50,000 original
Startup Credit Card
Capital One Spark
$2,458
$1,000/month (Mar: $1,000 paid)
$2,458 remaining$4,458 original
Liability Paydown Projection
Key Notes & Observations
Revenue surged 14.2% MoM: Gross revenue jumped from $14,141 to $16,144 — strongest month since AE UNLTD launched. Membership collections rose 10.0% and POS nearly doubled (+98.1%). March is tracking closer to pre-split revenue levels.
Net income recovered to $5,016: A 148% increase over February's $2,024 as expenses normalized (-5.1%) and revenue grew. The business is producing healthy operating cash flow and made its first meaningful savings deposit ($5,000).
Churn at all-time low (1.5%): Only 2 cancellations in March, down from 5 in February. Combined with zero churn from March sign-ups, retention is trending strongly positive. Avg membership length: 36.7 months.
Website leads not converting: 18 of 28 leads came from the website but zero converted to active members. Search Engine (2/3 converted) and Other/Referral channels continue to outperform. Website landing page optimization is the biggest marketing opportunity.
Google Business driving local discovery: 746 profile views, 136 website clicks, 73 direction requests. 71% of views are mobile. Top search terms: "jiu jitsu henderson nv" (30), "jiu jitsu" (25), "gym" (24).
Cash position strengthened significantly: Total liquid assets reached $15,064 (checking $8,638 + savings $5,040 + Stripe $1,386), up 51.8% from February. Capital One balance on track for payoff by June at current $1,000/month pace.
Full Monthly History
| Month | Gross Rev | Memberships | POS | Active | New | Churn % | Net % | Rev/Member |
|---|---|---|---|---|---|---|---|---|
| 2025 | ||||||||
| Jan | $18,972 | $18,246 | $689 | 106 | 6 | 8.5% | 0% | $179 |
| Feb | $15,245 | $14,873 | $596 | 107 | 6 | 40.6% | 0.9% | $142 |
| Mar | $17,627 | $16,747 | $894 | 106 | 7 | 5.6% | -0.9% | $166 |
| Apr | $15,570 | $15,165 | $514 | 101 | 8 | 17.9% | -4.7% | $154 |
| May | $13,939 | $13,328 | $559 | 89 | 7 | 22.8% | -11.9% | $157 |
| Jun | $12,017 | $11,251 | $707 | 92 | 12 | 9.0% | 3.4% | $131 |
| Jul | $11,153 | $9,748 | $905 | 101 | 16 | 19.6% | 9.8% | $110 |
| Aug | $12,164 | $11,247 | $848 | 104 | 7 | 11.9% | 3.0% | $117 |
| Sep | $11,818 | $10,848 | $651 | 106 | 2 | 1.0% | 1.9% | $111 |
| Oct | $12,857 | $12,474 | $490 | 109 | 5 | 2.8% | 2.8% | $118 |
| Nov | $13,876 | $12,308 | $1,071 | 109 | 9 | 19.3% | 0% | $127 |
| Dec | $11,470 | $10,444 | $676 | 123 | 19 | 3.7% | 12.8% | $93 |
| 2026 | ||||||||
| Jan | $14,698 | $12,976 | $1,377 | 131 | 16 | 5.6% | 4.8% | $112 |
| Feb | $14,141 | $13,146 | $588 | 133 | 7 | 3.8% | 1.5% | $106 |
| Mar | $16,144 | $14,462 | $1,165 | 134 | 5 | 1.5% | 0.8% | $120 |